Distributers Marketing intermediaries are company that helps other agency to promote, sell and distribute case study answer goods to final buyers. McDonalds is a franchise based enterprise, which established in United States and with franchisee around case study answer world. Franchise system is part of advertising intermediaries to actual corporate McDonalds in United States, which helps to popularize, distribute and expand McDonalds company idea around case study answer globe. However, in case study solution midst to expand case study answer advertising of its brand around case study answer world it must choose a powerful creditable franchisee to ensure their business functionality is in response to criteria set by company. McDonalds also need logistic or physical distribution firm particularly to help in distribution nd transportation of products and constituents around case study answer country to its restaurant. Customers Customers if it is enterprise or family buyer are important consider microenvironment where McDonalds operates.